Marketing ROI Calculator
About Marketing ROI Calculator
Marketing spend is the biggest line item in most company budgets, and yet surprisingly few people can tell you the exact ROI of their last campaign. ROAS tells you your gross return, CPA tells you your customer acquisition cost, and ROI tells you your net return after subtracting spend. Each metric tells a different story — a campaign can have a great ROAS but a terrible ROI if margins are thin.
This calculator bundles the five most important ad metrics into one view. Whether you are running Facebook ads, Google Ads, or sponsored content, knowing these numbers separates professional marketers from people who are just spending money. The CPM and CTR give you a sense of how engaging your creative is, while CPA and ROAS tell you if the economics actually work. Check these before scaling any campaign.